Turn a strong pattern into something unmistakably Albatross.

Keep the proof and the useful mechanic. Change the story, audience and execution for the job we need it to do.

Choose the inspiration

Search the library and select the evidence this work should build on.

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1. Pick sources

Only build-ready ideas

No sources. Add some in /sources.

Choose what to make

LinkedIn postNewsletterVideo / YouTube shortCampaign angleProduct ideaBuild ideaPrompt ideaMarketing experimentLead magnetSales narrativeClient educationFounder storyPositioning angleOfferReusable assetArticlePlaybookTemplateScorecardAuditThought leadership

Shape the brief

How many ideas?

Optional brief / focus