St Andrews Links
Upcoming course changes are framed as the next chapter in an established story.
Slack supplied a useful preview. Review the source and complete the creative analysis.
James's private B2B idea library
A private collection of strong B2B marketing, decoded into useful mechanisms for Albatross lead magnets and content.
How Albatross works
Each area is one stage of the same workflow—not a separate database or product.
Creative board
Research, customer evidence and practical expertise that make a commercial point credible.
Upcoming course changes are framed as the next chapter in an established story.
Slack supplied a useful preview. Review the source and complete the creative analysis.
The caption turns summer memories into a colour-led prompt, asking audiences to identify a personal Pantone at the resort.
Slack supplied a useful preview. Review the source and complete the creative analysis.

Build the DM automation yourself in an easy visual interface, or tell your favorite AI agent to make DM automations for you!
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
I just open-sourced an entire marketing department. Introducing Marketing OS by arcads AI. It does the work of your first six marketing hires. Marketing Department ┃ ┣ Head of Marketing ┃ ┣ Positioning ┃ ┣ Pricing ┃ ┗ Competitor Teardowns ┃ ┣ Copywriter ┃ ┣ Copy, Graded Before You See It ┃ ┣ Email Sequences ┃ ┗ Social Posts ┃ ┣ Creative Strategist ┃ ┣ Hooks, Written Out ┃ ┣ Creative Fatigue vs Dead Audience ┃ ┗ Next Tests, Ranked ┃ ┣ Launch Lead ┃ ┣ The 4 Weeks Before ┃ ┗ Product Hunt, Hour by Hour ┃ ┣ SEO Lead ┃ ┣ GEO ┃ ┗ App Store Rankings ┃ ┗ Analyst ┣ Site Audits, Scored 0-100 ┣ Test Design ┗ Spotting AI Slop And they hand work to each other: Analyst finds the leak → Copywriter rewrites it → Creative Strategist tests it → Analyst grades the result One Claude skill. | 35 comments on LinkedIn
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
Terre Blanche presents the resort as a complete Provençal destination before introducing its five experience worlds: hotel, golf, spa, restaurants and children's activities. The page uses a full screen landscape opening, editorial pacing, large serif headlines, experience led sections, location context, offers and direct booking paths. This is first party website material and not conversion performance evidence.
It makes the setting and desired feeling legible before presenting the inventory, then gives different visitor intentions a clear route into the resort.
Black Desert Resort's golf page combines a strong place led opening with immediate booking, rates, current course conditions and a detailed explanation of what is included. It then expands into packages, course design, practice facilities, golfer recovery, professional events and FAQs. This is first party website material and not conversion performance evidence.
It creates desire without hiding the operational details a serious visitor needs to decide, reducing uncertainty before the booking action.
Everyone has an opinion on Andy Burnham’s social media. We looked at the data instead. Using our Make Sense framework, we analysed 1,231 posts, 145 video transcripts and 10,287 comments. A few things stood out: Facebook gets 5x the views of TikTok Burnham’s own voice outperforms his team’s 4 to 1 Across 145 videos, he never once asks people to “subscribe” or “sign up” The full report uncovers what’s actually driving his social performance, and what brands can learn from it. Download the full report ↓ https://lnkd.in/gRWBqw-P #andyburnham #MakeAgency
The proposition is easy to understand quickly: it names a useful outcome, packages the answer as a concrete resource and reduces the commitment needed to take the next step.
Claude Code just killed my $120/mo ManyChat bill. I asked it to do some research first: has anyone already built an open source version of ManyChat? It found 4 projects, cloned all of them, and took the best pieces to build me my own comment to DM engine. The wild part is how much it set up on its own: 1. Logged into the Meta developer portal with the Playwright MCP and created the app for me 2. Wired everything into Trigger.dev so it runs in the cloud 24/7 3. Rebuilt the follow gate and the delivery buttons, same as my real funnel Then I tested it live. Commented on one of my reels from another account, and the DM came back: "this DM came from our own engine, not ManyChat." First 12 hours running for real: 899 comments processed, 224 DMs sent, 0 duplicates. (ManyChat was still running alongside it and raced my engine to a bunch of replies, haha. They can coexist while I migrate.) So now whenever I post, I just tell Claude Code "whip up a DM automation for this, use this keyword" and off it goes. I'm never dragging boxes around a flow canvas again. It's running on this exact post. Comment MANYCHAT and I'll DM you the exact instructions to build this yourself :) | 39 comments on LinkedIn
It gives the audience a clear position to react to and makes participation feel natural rather than bolting on a generic engagement question.
We raised $16M to build Claude Code for Meta Ads Introducing Mark: The only AI built for winning ads 10,000 of the best performance marketing teams use it to scale their ads! It has persistent brand memory, instant access to your entire assets library, and is trained on millions of winning ads. Mark can also: > Create hyper-realistic UGC > Design motion graphics > Localize campaigns worldwide Everything a creative team does. Faster. Better. Autonomous. Today we're releasing it to all Arcads users | 199 comments on LinkedIn
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
Trusted by 10,000+ B2C businesses to scale customer chats, calls & campaigns. Unify WhatsApp, TikTok, Instagram & Facebook in a team inbox with AI Agents on respond.io
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
Lost time waiting for answers to data questions? Nobody should have to wait for workforce data insights. Deel frames centralised reporting as the bottleneck, then demonstrates asking a plain-English question about headcount cost, hiring pace or payroll variance and receiving a role-permissioned report in seconds. No waiting. No pivot tables. Just the answer.No visual saved · open reference
Lost time waiting for answers to data questions? Nobody should have to wait for workforce data insights. Deel frames centralised reporting as the bottleneck, then demonstrates asking a plain-English question about headcount cost, hiring pace or payroll variance and receiving a role-permissioned report in seconds. No waiting. No pivot tables. Just the answer.
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
Doing 10M in ecommerce revenue? Your AI just got a direct line into your creator marketing stack. Introducing The Cirqle MCP. The post qualifies the audience in its first line, explains performance data, workflow automation and ad generation, then invites the reader to book a call.
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
Meet HeatMap 2.0, the smarter way to manage pin positions and improve the experience on the course. Visualize pin position history HeatMap transforms historical pin positions into visual data, allowing course managers to analyze previous locations in one clear view. Improve green management Analyze hole rotation patterns and make smarter decisions to help preserve playing surface quality. Plan with real data Use historical information to better organize future pin placements and course setups. Automatically update golfers Once a new pin position is selected, the Pin Vision App provides players with the most accurate yardages for their round. Elevate every round. Try Pin Vision! #PinVision #golftech #coursemanagement #golfinnovation
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
Your AI just got a direct line into your creator marketing stack. Introducing The Cirqle MCP. The Cirqle positions influencer marketing as a measurable performance channel, then explains historical performance data, automated campaign workflow and ad generation. It closes with an invitation to book a call and see the product.
It replaces a familiar opinion with concrete evidence. The numbers create curiosity, while the interpretation turns the evidence into something the audience can use.
#LinkedInPartner I’m partnering with LinkedIn Ads to remind you that your work deserves to be seen, and seen by the right audience with tools like LinkedIn Ads. Sometimes the move isn’t more, it’s better targeting—especially when you’re building a real business, not just a feed. Claim your special offer at https://lnkd.in/gEXEE9eU. Terms and conditions apply 🤍 LinkedIn for Marketing #smallbusiness #freelancer #entrepreneur #growyourbusiness #solopreneur
The paid partnership earns attention by teaching before selling: a founder-specific hook contrasts being visible with being visible to people who have a problem, budget and authority. A simple funnel diagram on the laptop keeps the abstract lesson concrete, and LinkedIn Ads only enters after the audience has understood the mistake. The identity call-out and useful framework helped it reach 7,696 visible reactions and 240 comments.
This is why you shouldn't let ChatGPT run your SEO. How to do SEO for LLMs - this is something that a lot of people are asking ChatGPT for right now. Key tactics: “Write answer first content.” So, if you're targeting informational keywords, you should know that AI Overviews reduce clicks by 58%. A lot of the time, AI will cite you, but people won't even care. They just want to get their answer and move on. Instead, you should target high intent keywords. “Structure content clearly,” that's good advice. “Build entity authority,” Also good advice. “Add structured data.” Here's an interesting thing about adding structured data. It takes a while to add and have it be perfect. You often have to maintain it. So that takes extra time. When people say structured data, they mean schema. Ahrefs just did a study: “We tracked 1,885 pages adding schema, AI citations barely moved.” If you spend a lot of time adding schema for LLMs, It's just going to be a waste of time. Google has constantly been dropping support for more schema types. Google will ignore a lot of schema. Big waste of time right now. If you ask ChatGPT “Most important schema to use for SEO,” it always mentions FAQ schema. Google has been reducing visibility for FAQ schema since 2023. They also just announced they're now not supporting it entirely. “Make content cite-worthy. Original data, benchmarks, stats with sources.” Another study from Ahrefs: getting cited is not publishing original data. Ahrefs studied 1.4 million AI prompts. The number one thing is semantic similarity. This means use your content to target the exact language AI is using to search. Put that language in your page title, your URL slug, your H1, the beginning of your first sentence. To see what ChatGPT searches: Copy the part of your URL that comes after /c/, right click, “Inspect,” go to Network, paste in what you just copied, refresh the page, click on the orange brackets with what you just copied, go to Response, search this for the word queries. Right here you can see exactly what ChatGPT searched. “Keep content fresh.” Funny enough, the same study I was just showing you revealed the average cited page is 500 days old and still getting picked. You want to do SEO where you're not wasting your time on things that don't matter, I have this article on what does matter. “AI SEO/GEO/AEO: How to Get Shown in LLMs in 2026.” Spend your time on what drives results!!
The blunt ‘don’t let ChatGPT run your SEO’ hook creates an immediate expert-versus-tool conflict, then the 149-second talking-head video audits common recommendations one at a time. Specific Ahrefs sample sizes, counter-intuitive findings and a screen-level inspection method replace opinion with evidence, so the contrarian stance feels earned rather than theatrical. It attracted 58 visible reactions and five comments.
I used a founder-led thought leadership video motion to power my original startup that was acquired...and I'm still using it now - here's how 👇 I've been running this motion my entire career - it helped me attract investors in the restaurant industry (became a franchise restaurant owner), powered our LinkedIn lead gen agency to get acquired at $1M ARR, and still today it fuels the acquisition engine at Impactable. Not paid ads first. Founder-led video first. If you know me, you know I'm big on ads...but in my experience ads work best when they amplify what's already working and this thought leadership motion is at the core. Here's what most people don't realize…one recorded conversation gives you everything. Short-form clips for social medi. The real gold is the transcript. That transcript becomes newsletters, blog posts, and a knowledge base that I can use in my AI flows (yes still team claude for now but seeing that we shouldn't build on any one platform). Most founders think they need a production team. you don't, when you have Riverside This is why I use it: I hit record, finish the session, and the platform has already clipped the highlights by relevance, generated the post and blog copy, and lets me edit any clip just by editing the transcript text. No timeline scrubbing. No complicated software. Their AI tools remove filler words, clean up the audio, even fix eye contact. One session automatically creates dozens of assets. If you're a founder or marketer and you're not extracting your expertise through video yet, your best content is sitting in your head instead of working for you. Here's the link to get started - https://lnkd.in/gu--SkeU #Riversidepartner
Justin opens with personal proof across three careers, including an acquisition at $1M ARR, before stating the sharp hierarchy ‘Not paid ads first. Founder-led video first.’ He then turns one recorded conversation into a visible content supply chain of clips, transcripts, newsletters, blogs and AI knowledge, making the sponsored tool the enabler rather than the hero. That evidence-rich process drew 77 visible reactions and 36 comments.
A few days ago I opened Claude and typed: "Build me a campaign for BMW around a test drive. We'll run it on Meta. Ask me everything you need before we build anything." It came back with a handful of sharp questions, then a full campaign plan. That's how we work now. Every time we start something new at Perspective, it begins as a conversation with Claude, before we touch the funnel or the ads. The new part is that the conversation can now reach straight into our Perspective account. I can ask Claude to pull the funnels that outperformed in a given industry. Drop in a competitor's page and it gets taken apart. Point it at a funnel I like and it scaffolds the same structure for a different offer. By the end of the chat I have a plan built on our real numbers, ready to build. Then I tell Claude to create it, and the funnel ships straight into Perspective. Live on the domain, with tracking, CRM, and the follow-up emails already wired. The planning and the build used to be two separate weeks and four separate tools. Now it's one conversation that doesn't really stop. Crazy times.
The post begins with the exact prompt for a recognisable BMW campaign, allowing the audience to enter through a real job rather than a feature list. It escalates from sharp questions, to planning against actual performance data, to a live funnel with tracking and follow-up, then compresses the value into a memorable before-and-after: two weeks and four tools become one conversation. The concrete workflow earned 94 visible reactions and 32 comments.
How To Make Claude Read and Write Your Emails Step 1: Connect Gmail to Claude In Claude, go to settings and connect your Gmail account. This lets Claude read your sent emails and your inbox, and create drafts on your behalf. Step 2: Teach Claude your voice and build the skill This is a two stage prompt. Stage 1 gets Claude to read your last 200 sent emails and write up a voice profile. Stage 2 turns that into a reusable skill. Paste this into Claude: —— I want you to build a skill called "email-drafts" that drafts replies to my connected inbox every morning in my own voice. Do this in two stages. STAGE 1: Learn my voice Read my last 200 sent emails from my Gmail account (skip anything automated, mass-sent, or under 15 words). For each one, note: - How I open emails differently for clients vs prospects vs internal team vs vendors/ad platform reps - My sign-off style and how it changes by audience - Sentence length and structure (short and direct, or more explanatory) - How I say no, push back, or deliver bad news - How I chase someone who hasn't replied - Phrases and words I use often - Phrases I never use (e.g. filler openers like "I hope this email finds you well") - Spelling convention - Punctuation habits, note in particular whether I use em dashes (I don't, so never use them in drafts) Write this up as a voice profile and save it as references/voice-profile.md inside the skill folder. Show it to me before moving on to Stage 2 so I can correct anything that's off. STAGE 2: Build the skill Once I've confirmed the voice profile, create SKILL.md for "email-drafts" that does the following when run: 1. Check my inbox for emails received since the last run (or in the last 24 hours if it's the first run). 2. Draft a reply for anything that's routine and doesn't need my personal judgement, using the voice profile. Save every draft to the Gmail thread as a draft only, never send anything. 3. Do NOT draft replies for anything involving contracts, money, disputes, legal threats, or negotiation. Flag these instead with a one-line note on why it needs me directly. 4. Compile a short morning summary: how many drafts were created, how many were flagged, grouped by category. Keep it under a 2-minute read. Formatting rules for every draft, no exceptions: - Local spelling for my country - No em dashes, ever - Sentence case body copy, no padded openers or closers - Lean and direct, get to the point in the first line - Match formality to category (warmer with clients, brisk with platform reps, casual with team) —— Step 3: Check the voice profile Claude will show you the voice profile before it builds anything. Read through it and correct anything that's off. This is the most important step. The better the voice profile, the more the drafts sound like you and not like a generic assistant. Once it's right, confirm and Claude will build the skill and save it. Step 4: Set up a scheduled task in Claude Cowork —— Go to Claude Cowork and create a new scheduled task. Set it to run every morning, before you'd normally start checking email. —— Step 5: Use this prompt for the scheduled task Run the email-drafts skill on my inbox. Check for anything received since yesterday's run. Draft replies for anything routine, flag anything involving contracts, money, disputes, or negotiation for me to handle directly. Save all drafts to Gmail, don't send anything. Give me the morning summary. Step 6: What happens next Every morning, Claude goes into your inbox, drafts replies to everything routine in your own voice, flags anything that needs your judgement, and leaves you a short summary. You open Gmail, review the drafts, and hit send. No more starting your day from a blank inbox.
The 37-second Short sells one crisp outcome in the first frame, ‘Turn Claude into your AI personal email assistant’, then keeps the video lightweight while the description holds the complete six-step implementation. The copy-paste prompt removes nearly all effort and includes trust-building guardrails such as draft-only behaviour, voice review and exclusions for contracts or money. It has 1,394 visible views and 14 likes.
KimiWork launches AI tool with 200K token limit and 300 #kimiwork #aibreakthrough #evmarket A Chinese lab launched KimiWork, an AI-powered tool that gained over 90 million users overnight and impressed Elon Musk. KimiWork offers a 200,000 token limit, can process over 50 files simultaneously, and runs 300 agents in parallel, outperforming leading AI models in developer rankings. KimiWork automates complex tasks like researching 100 EV companies to produce a detailed 60-page report and a 14-page presentation in just 20 minutes, consolidating data from diverse sources like Yahoo Finance, World Bank, IMF, Google Scholar, and RC. It also created websites and pitch decks for 30 local businesses within 30 minutes, delivering results traditionally requiring multiple tools and days of manual labor. By providing enterprise-level AI capabilities for free, KimiWork challenges existing paid services like Cloud, Gemini, and ChatGPT, signaling a significant shift toward accessible, high-capacity AI solutions. This innovation could reshape workflows across research, marketing, and business development industries worldwide. #KimiWork #ChineseAI #ElonMusk #Anthropic #ArtificialIntelligence #AItools #TechInnovation #EVmarket #AIAutomation #BusinessAI #GenerativeAI #AIresearch #AImodels #Kimi #AIproductivity
The Short newsjacks a fast-moving AI launch with a claim-led split screen: source material and comparison graphics stay above while the presenter interprets them below. Extreme, concrete numbers such as 200,000 tokens, 50 files and 300 agents create repeated curiosity resets, and the competitor-versus-competitor framing gives viewers an immediate reason to care. The format reached 674,849 visible views and 12,941 likes.
The #1 question I’m getting from CMOs right now is: “How do we get discovered in LLMs?” It’s not about gaming prompts. It’s about building credibility where AI actually looks for answers. LLMs don’t just scrape the internet -- they prioritize: Trusted sources Demonstrated expertise Content that real professionals engage with If your expertise isn’t getting cited, you’re not in the consideration set when AI shapes the shortlist --before you even know there’s a deal in play.
The 40-second video opens with a question attributed to many CMOs, converting a broad trend into a precise executive anxiety. It immediately rejects the expected prompt-hacking answer and replaces it with a memorable three-part credibility test, while the short interview exchange and animated text cards keep the explanation moving. The timely reframing produced 18,354 visible reactions and 833 comments.
6 things I’d do differently if I was starting an agency today. I built a £24M agency. And I’ve been asked SO many times what I’d do if I was starting from scratch today. When I was building back in 2016, the world looked very different. Influencer marketing was still being explained in boardrooms. Social teams were small. Creators weren’t businesses yet. AI wasn’t replacing workflows. It was the right business, at the right time. But if I was starting again today, I definitely wouldn’t build the same agency. Here’s what I’d do instead…No visual saved · open reference
6 things I’d do differently if I was starting an agency today. I built a £24M agency. And I’ve been asked SO many times what I’d do if I was starting from scratch today. When I was building back in 2016, the world looked very different. Influencer marketing was still being explained in boardrooms. Social teams were small. Creators weren’t businesses yet. AI wasn’t replacing workflows. It was the right business, at the right time. But if I was starting again today, I definitely wouldn’t build the same agency. Here’s what I’d do instead…
The first-person counterfactual, ‘what I’d do differently’, turns a £24M result into earned authority without sounding like a victory lap. Short lines build pace, while the contrast between 2016 and today creates curiosity for the six lessons and helped prompt 25 visible comments.
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The near-empty Story uses only All Gravy’s distinctive mark on a warm neutral background, making the brand instantly recognisable without a sales message. It works as a visual reset between denser Stories, although the saved metadata contains profile statistics rather than the Story’s original copy.
What if your business ran on AI agents instead of meetings? Most business owners I work with were drowning in repetitive ops three months ago. Now they're shipping software that handles it. None of them code. Claude Code is different. It runs on your machine and builds agents that handle the work you currently route through humans for no good reason. I built a free interactive training called the Claude Code Blueprint. It takes about 60 minutes to complete, and by the end you'll have a real working agent deployed to the open internet, running on your stack. By the end you'll know: - How a single slash command can research any company in 60 seconds, instead of 30 minutes by hand - The trick to getting three Claude agents working in parallel inside one session - The CLAUDE.md pattern that makes Claude predictable, not chaotic - How to put your first Claude Code build on the internet, no terminal needed The agent you build is yours. A public URL on the open internet, running real tasks for your business, the kind you can text to a friend. 1️⃣ Connect with me, then... 2️⃣ Comment "BLUEPRINT" and I'll DM you the link.
The opening replaces an ordinary efficiency claim with a provocative operating model: AI agents instead of meetings. Specific outcomes, a 60-minute build promise and a comment-to-receive CTA make the free training tangible, while the no-code reassurance disarms the ‘I cannot build this’ objection and generated 523 visible comments.
Most youtubers obsess over thumbnails and titles But that's only 2 of the 8 things that get views These six extra factors are just as important: #1 Familiarity with the creator If someone watched you before and enjoyed it, they are far more likely to click again regardless of how good the title and thumbnail is. But this level of trust is built over time and new youtubers don't have it yet; which is why uploading consistently is important. #2 Video placement on homepage If your video appears at the top of a viewers homepage, it will get significantly more clicks than one buried further down. Where YouTube places your video matters as much as what's in it. #3 Views (social proof) Views act as social proof on YouTube. If a video has 10 views after 1 month, it indicates that no one cared. If it has 1 million views after 1 month, it signals that people care and its great content. Viewers use view count to predetermine how ‘good’ a video is. #4 Upload date People love novelty. A newer video feels more relevant and is therefore more clickable. #5 Video length The longer the video, the harder the click is to earn. This is because watching YouTube isn't free - people pay with their time. So a 40-minute video is a serious ‘buy in’ when compared to a 10 minute video. If you make longer content, make sure it's worth the viewers time. #6 Viewer intent Someone commuting at 8am doesn't want a 30-minute entertainment video. That same person at 9pm, relaxed on the sofa, absolutely does. The same video performs differently depending on when and why someone is watching. Credit to Mario Joos for the post idea.
The graphic overturns a familiar creator belief by contrasting the two factors people notice with the eight factors that actually drive views. One annotated example makes six abstract distribution and intent variables easy to scan, while the long caption gives each factor a practical explanation and attracted 68 visible comments.
70% of website projects get deprioritized because they're too slow or difficult to ship. We surveyed 1,900+ professionals on what’s holding teams back and you can now access the findings in our latest State of Sites report.
A single operational quote turns a broad research report into a sharp tension: AI makes writing instant, but publishing still takes two weeks. Large editorial type, restrained branding and the ‘Unlock full report’ button make the insight feel premium, while the survey of 1,900+ professionals gives the claim authority and drew 59 visible comments.
"@Viktor, pause any Meta ad sets with CPA over $40 and shift that budget to the top performers." It pulled live performance data across all your campaigns, paused the underperformers, reallocated the budget, and logged every change to Google Sheets — in one Slack message. 30 seconds. Zero tabs. Nobody told it where to look.
The surreal oversized phone in a New York street turns an invisible automation into a physical spectacle, then the copy demonstrates one plain-language command producing several linked actions. ‘30 seconds. Zero tabs’ compresses the benefit into a memorable contrast and removes the objection that cross-platform automation must be complicated.
If you want to master yaps on video you need the full playbook A. Car yap, literally in your car, pro-tip have the bucees, drink the swig, have some character B. Notebook yap, your video notes are in front of you show them and refer to them C. Whiteboard yap, same concept but delivers authority, this is the yap type with the highest view to follower conversion D. Newsletter yap - this week in my substack I talked XXX establishes you as more intellecual E. "With bro" yap - have someone sitting next to you and you have some interplay F. Graphic yap - 1 visual for every two seconds, supercharge retention this is the playbook, you have maybe 90 days left
The thumbnail packages an informal speaking style as a named skill, ‘How To Yap’, then surrounds the creator with recognisable examples and visible engagement. The A-to-F taxonomy gives viewers six repeatable filming formats, turning a loose trend into a practical playbook with urgency from the ‘90 days left’ close.
3 reasons you need a Smart SIM 📶Use EE, O2, Vodafone, or Three in the UK 🌍Free roaming in 180+ countries 📱 Unlimited data on 500+ essential apps Smart SIM is the ultimate second SIM. Switch in a few taps when your main SIM loses signal or you go abroad.
The on-screen objection, ‘why would I pay for a second SIM?’, lets the product answer the buyer’s real resistance before listing features. A real employee at a desk and the visible Honest branding keep the explanation credible, while three concrete benefits helped the post reach 1,858 likes and 435 comments.
May was the month where things started to click at Gimme. ⛳️ We crossed 10,000 downloads (the app is eight weeks old) 🚀 App installs up 1,343% in the last seven days 📈 Daily app downloads up 439% 🤝 Daily active signups up 337% 🏌️♂️ Help Me Choose dataset up 233% Every part of the business has massively improved, and the results are now starting to compound. We know there's still a huge amount to build. The next couple of months will take this momentum even further. We have raised just over £600k on our current round, with a small allocation still open (EIS). If you have been watching Gimme and wondering when to get in, this is the moment. Please drop me a message. The next six months will fundamentally change how UK golfers buy and sell their golf gear. #Startup #EISfunding #GolfNo visual saved · open reference
May was the month where things started to click at Gimme. ⛳️ We crossed 10,000 downloads (the app is eight weeks old) 🚀 App installs up 1,343% in the last seven days 📈 Daily app downloads up 439% 🤝 Daily active signups up 337% 🏌️♂️ Help Me Choose dataset up 233% Every part of the business has massively improved, and the results are now starting to compound. We know there's still a huge amount to build. The next couple of months will take this momentum even further. We have raised just over £600k on our current round, with a small allocation still open (EIS). If you have been watching Gimme and wondering when to get in, this is the moment. Please drop me a message. The next six months will fundamentally change how UK golfers buy and sell their golf gear. #Startup #EISfunding #Golf
A founder-style monthly update leads with one milestone, 10,000 downloads in eight weeks, then stacks percentage growth across the funnel to show momentum rather than merely claim it. The honest acknowledgement of work left to do keeps the investment CTA credible and connects product progress to a time-sensitive funding opportunity.
Charlie helps founders, CEOs & Managing Directors get HR admin off their plate for good (so they can focus on growing their business).
The asset combines a customer portrait, a specific scale journey from 0 to 100 employees and the customer’s company logo, so the proof is both human and verifiable. Highlighting the numbers in a hand-drawn purple stroke directs the eye to the outcome and answers whether the HR product can support a business through rapid growth.
BORING EMAILS are the reason your business is failing ⬇️ Most brands struggle with growth because they are trying too hard to sell their product instead of building a community and providing any value beyond the sale… Our strategies made $30M+ in the past 12 months — with 40-60% of our clients store revenue coming from email because we systemise a strategy that guarantees results. Ready to grow? Book a call below by typing “GROWTH” and let’s turn your email list into a revenue machine. #emailmarketing #emaildesign #emailmanagement #emailmarketingstrategy #branddesign #businessgrowth
The contrarian cover, ‘Email Marketing IS DEAD’, creates an open loop that the caption resolves by blaming boring, sales-only emails rather than the channel itself. A cinematic tropical setting clashes with the business topic, producing a strong pattern break, while the $30M result and 40 to 60 per cent revenue claim provide authority and helped earn 1,829 likes and 168 comments.
What are Fenty Beauty doing 🫠 Here is how I would level up @fentybeauty emails to pump more revenue without sale after sale. If you want these email templates I’ve made for them just tags @fentybeauty & I’ll send the to you for free
‘Someone needs to fire Rihanna’s marketing team’ borrows a famous name and uses an intentionally severe judgement to force curiosity. The creator then converts the attack into a constructive email teardown and offers finished templates, with the tag-to-receive CTA creating 21 visible comments from only 41 likes.
I'm giving away 2 growth playbooks for free: 1. How to create a B2B SaaS demand gen strategy 2. How Rocket SaaS scaled from $1m - $7m ARR in 2 years It's happening at a live, in-person breakfast event: 🗓️ 1st July, 9am 📌 The Ivy, Soho, London Join me and 30+ SaaS founders and marketing leaders for a deep dive into demand gen strategy: content planning, LinkedIn ads, AI and building a pipeline. A testimonial from the last event: "By far the best B2B marketing event I've ever been to. It gave me clear advice and a strategy to scale"
The restaurant conversation format makes a B2B event invitation feel like a personal recommendation rather than a webinar advert. Two clearly named playbooks, a precise date and venue, a 30-person peer group and a direct testimonial reduce uncertainty about the value of attending.
"@Viktor, pause any Meta ad sets with CPA over $40 and shift that budget to the top performers." It pulled live performance data across all your campaigns, paused the underperformers, reallocated the budget, and logged every change to Google Sheets — in one Slack message. 30 seconds. Zero tabs. Nobody told it where to look.
Placing the product prompt on a giant screen attached to a yacht makes the automation feel premium and impossible to ignore. The visual exaggeration earns the stop, while the caption grounds it in a credible workflow and repeats the tight ‘30 seconds. Zero tabs’ payoff.
A clean three-tier SaaS pricing page: bold value promise ('Time is money. Save both'), an annual toggle that flips every tier to 'save 50%' with a green 'Save $X' badge on each plan, a 'Trusted by 3,000+ companies' logo strip, and a short FAQ answering the exact billing objections. Nothing to read that isn't a reason to buy.
We'll Install Our AI Acquisition System So Your Agency Signs New Clients Predictably
A results-wall landing page: one Trustpilot bar at the top, then dozens of video case-study tiles stacked down the page, each captioned with a named person and a specific dollar outcome ('How Will Closed $69K In 1 Day', 'Max & Gage Added $556K In Deals'). Proof by sheer volume — you scroll past 40 wins before the apply form.
Video & Creative Agency Owners doing $10K+/mo — read this if your revenue chart looks like a heart monitor $30K one month. $12K the next. $40K. $8K. You finish a big project, deposit the check, feel like a CEO for 48 hours… Then Monday hits and you're back to zero. Refreshing your inbox. Replying to referral intros. Sending proposals to leads who ghost. Discounting to close. Wondering why a "successful" agency feels like freelancing with extra steps. Here's the truth nobody running ads at you wants to say out loud: You don't have a scaling problem. You have a system problem. You're skilled. Your work is good. Your clients love you. That's not the issue. The issue is your business is built on: → Referrals you can't predict → Projects that end the moment you deliver → Pricing anchored to "what the market pays" instead of outcomes → A pipeline that resets to $0 every 30 days → You — the owner — stuck in fulfillment instead of running the company That's why you're plateaued. That's why $50K months feel like a ceiling instead of a floor. That's why you're working harder than you did at $5K/mo and somehow taking home less. Here's what actually changes the game: retainers. Not bigger projects. Not more referrals. Not another funnel hack. Monthly retainers. $5K–$15K+ per client. Recurring. Predictable. Stacking on top of each other every month instead of resetting to zero. That's the entire difference between a freelancer with a logo and a real agency. We install the Inbound Retainer System™ — the exact acquisition, sales, and delivery infrastructure used by the top video & creative agencies in the space. Here's what we build with you: → Offer — Repackage your services into retainer models clients actually want to pay monthly for → Acquisition — Paid ads + inbound funnels + authority positioning so leads come to you (not the other way around) → Sales — Call frameworks, qualification systems, financing integration, and close optimization so you stop losing deals to "I need to think about it" → Scale — A-player hiring, delivery SOPs, and automation so the business runs without you in every Zoom call Done-with-you. Not a course. Not a community. Not "watch these 47 modules and figure it out." We build the system with you, in your business, for your offer. Two reasons this isn't another agency coach pitch: #1 — We run this in our own company. This isn't theory we repackaged from a podcast. We use every system we install. Same ads. Same funnels. Same sales process. You're not buying frameworks — you're buying the operating system we run ourselves. #2 — 828+ video & creative agency owners have already installed it. More documented case studies than every "scale your agency" guru running ads against this one. We'll show them to you on the call. Names, numbers, screenshots. No vague testimonials. Who this is for: → Video or creative agency owners doing $10K+/mo → Skilled operators who can deliver, but are stuck in project-based revenue → Owners who want to scale to $50K–$100K/mo without burning out or hiring 12 people Who this is NOT for: → Beginners looking for their first client → Anyone wanting a "course" or passive education → Tire-kickers who think a $497 product will fix a 6-figure business If you're in the first group, watch the 7-minute breakdown and book a demo. If we're not a fit, we'll tell you on the call. No pressure tactics. No fake scarcity. Results may vary and are not guaranteed.".
A long-form direct-response caption for agency owners opening on a visceral metaphor ('read this if your revenue chart looks like a heart monitor: $30K one month, $12K the next'). It agitates the feast-or-famine pain, reframes it ('you don't have a scaling problem, you have a system problem'), then sells retainers with named proof (828+ case studies). 444 likes, 6 comments.
What is interest media and how to take advantage of it #brandmarketing #growthmarketing #contentmarketingstrategy".
A talking-head reel that teaches one named concept ('What is interest media and how to take advantage of it') rather than pitching anything. Naming a mechanism makes it feel like insider knowledge worth saving; teach-don't-sell earned 2,860 likes and 63 comments.
Instagram post (login-walled) — Hooks & formatsNo visual saved · open reference
Saved to the swipe file but Instagram now blocks this post's content to logged-out viewers, so copy and media could not be captured automatically. Logged this record so the channel database is complete; recapture by screenshotting from the phone if it is worth documenting fully.
A new identity. A new app. A renewed commitment to a clear purpose. ION 54 is proud to have supported Caddy Clubhouse on the launch of their new brand and dedicated app, helping create a stronger foundation for their mission to elevate the caddying profession worldwide.
An agency (ION 54) announces a golf client's rebrand and app launch with a single striking hero image (two caddies on the green, 'Empowering those who carry the game') and outcome-framed copy about the client's mission, not the agency's deliverables. Credit-the-client positioning that still showcases the agency's work.
There are now three ways to show up in search. Most ecommerce brands are only focused on one. SEO is what you already know. Rank your product pages on Google. AEO is about AI Overviews — being in the answer box. GEO is getting AI to recommend your product by name. People don't scroll anymore. They ask AI and trust the first answer.
A carousel/graphic post that names and separates three concepts (SEO / AEO / GEO) with one clean comparison image (three phone mockups: Rank on Page 1 → Be in the Answer Box → Be the Recommendation). Coining a clear framework people can repeat is what drives saves and 131 comments.
🚀 Top UK hospitality brands switch to All Gravy".
A short brand-led reel with a punchy claim as the whole hook ('Top UK hospitality brands switch to All Gravy'). Category authority framing — name the tier of client you win, let the viewer infer they should be one. 110 likes.
Ecommerce Store Owners: If you don’t have a record year on year month then you don’t pay until you do. And we’ll do it without spending a single dollar more on ads than you already are. For context, We’re the Hammersley Brothers and we specialize in helping ecommerce brands hit record revenue months … even if you've plateaued, tried new agencies, and squeezed every drop out of your current traffic. That means my clients get more revenue from the same visitors, the same ad budget, and the same products they already have. Here's how we do it: First … we build you a live financial model that updates every single day so you know exactly where your store is bleeding money, what’s profitable, and which levers to pull next. No more flying blind on top-line revenue while your margins get eaten alive underneath. Then … we install what we call the Compound Edge. We stack small multiplicative improvements … a 15% conversion lift here, a 20% AOV bump there, a 12% ad efficiency gain … that multiply each other. Stacked together, our clients typically see a lift in revenue per visitor by 15% to 50% on the same traffic. Next … we optimize the team around you. We identify who's actually driving growth, who's treading water, and we help you recruit high-performing VAs so you stop drowning in operations and focus on the 20% that moves the needle. And if this doesn't deliver a record year-on-year revenue month… you don't pay until you do. This is the exact system we've used for: – Molson Coors – Ferrero – HP – Beaverbrooks – Naked Wines – GSF Car Parts – Euro Car Parts – ProCook – Squatwolf – Brook Taverner And over 1,045 ecommerce brands across health, fashion, homeware, automotive, food, luxury, supplements, and pet products generate $2.1 billion - with a B - in collective revenue. So if you'd like to see how this works inside your specific store, here's what to do: Click below, fill in the short form and book a call. On that call, we'll look at your numbers, identify where the compound opportunities are hiding, and map out a clear plan to hit a record month. Then you can decide if you want us to install it … or take the plan and run with it yourself. Either way you walk away knowing exactly which levers to pull and in what order. Plus … if it doesn't deliver a record year-on-year month, you don't pay until you do. So there's nothing to pressure you into. Click below, book your call, and let's speak soon.".
A long-form performance-guarantee caption: 'If you don't have a record month you don't pay until you do — without spending a dollar more on ads.' It sells a live daily financial model plus stacked 'compound edge' improvements, then drops a wall of blue-chip client names (Molson Coors, Ferrero, HP) and $2.1bn in collective revenue. 157 likes.
Claude Design actually makes pretty good email concepts, but only if you approach it like this 🙏".
A how-to reel with an honest, specific hook ('Claude Design actually makes pretty good email concepts, but only if you approach it like this'). The qualifier ('only if') and a concrete workflow promise drives saves; 112 likes and 93 comments (heavy comment-trigger use).
Claude's most powerful model is now free on Max plans. Most people will waste 50% of their credits by Wednesday. I want to show you how to avoid that. As of yesterday Claude Fable 5 is included in all Max plans. No extra cost. 50% of your weekly limits. Just… there. Here's what nobody is telling you: This model was so powerful the US government pulled it 3 days after launch. It was banned for 18 days. Extended twice. And now it's yours. But Fable 5 is NOT a chatbot upgrade. It's a completely different category of AI. Most people will open it. Ask it to rewrite a paragraph. Hit their limit by Wednesday. And wonder what happened. Here's the difference: Every other model answers your question. Fable 5 runs your workflow. It plans before it executes. It checks its own work. It spawns sub-agents. It keeps going for HOURS without hand-holding. The breakthrough: It's not about having access to the most powerful model. It's about knowing WHERE to slot it into your workflow. And when to leave it alone. That's why I put together a complete guide: 🔹 A full prompt pack you can copy-paste today 🔹 The exact workflows where Fable 5 delivers 10x the output 🔹 When to use it and when NOT to (this alone will save your credits) 🔹 The best techniques to maximise usage without burning your weekly limits 🔹 How to include Fable 5 in the right places in the right workflows This is a cheat sheet. It's also the complete system for the most powerful AI model most people will never use correctly. 👉 If you want the Complete Claude Fable 5 Guide + Prompt Pack 👉 1. Like this post 👉 2. Comment "FABLE" and I'll send it to you 💡 PRO TIP: Save this post as I'll drop the link in your comment thread so you don't lose it.
The opening combines timely product news with a loss-aversion warning, promising that readers will otherwise waste half their allowance by Wednesday. Short lines then reposition the model from a better chatbot to a workflow runner before the post packages the lesson as a guide and uses a single-word comment trigger; the deliberately tangible fake-book photograph makes a technical topic feel like a product someone can hold. That mix generated 26 visible comments.